About Gotta Have It
At #d0c2b4, Gotta Have It is a light metallic with a softly saturated presence, nearest to silver. In color psychology it reads as innovative, sleek, and cool — a neutral presence, and it has a polish suited to premium positioning.
For text on Gotta Have It, black performs best at 12.06:1 — passing WCAG AAA. In a palette it suits accent roles.
Contrast Accessibility
With white
1.74:1
With black
12.06:1
Color Conversions
#d0c2b4
rgb(208, 194, 180)
hsl(30°, 23%, 76%)
oklch(0.822 0.025 67.5)
cmyk(0%, 700%, 1300%, 1800%)
Tint & Shade Scale
A 10-step scale from light to dark, anchored to the base color at step 500. Click any swatch to copy its hex.
Tone Scale
Color mixed with gray — reduces saturation without changing lightness. Click any swatch to copy its hex.
Temperature
Hue shifted cooler and warmer in equal steps. Click any swatch to copy its hex.
Color Psychology
Adds: versatility, balance
A neutral, innovative tone.
Suggests advanced technology and precision.
Learn more about color psychology →Palette Narrative
A thoughtfully curated palette evoking cool, innovative, sleek. Well-suited for high_tech and modern brand contexts. A focused selection that communicates intent clearly.
Inspired Palettes
Shades
Lightness variations keeping hue and chroma intact
Monochromatic
Single hue with varied lightness and chroma
Complementary
Opposite hues on the color wheel for maximum contrast
Triadic
Three evenly spaced hues for vibrant balance
Analogous
Neighboring hues for natural, serene combinations
Split Complementary
Complement split into two flanking hues
Generic Gradient
Smooth lightness ramp from dark to light
Matching Gradient
Lightness ramp with a gentle hue drift
Skip Gradient
Alternating light and dark steps for rhythm
9 of 28 palettes from #d0c2b4
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